At Sellick Partnership we are in the fortunate position of needing to grow our Stoke on Trent office. It is however, with some trepidation that I start the search for graduate calibre candidates with some sales focussed work experience. Within our network of offices it is our North Staffordshire office where we struggle to attract the hardworking and talented individuals that will succeed in this competitive, challenging and rewarding environment.
My question is 'why is this?' and, more importantly, 'how do we address this?'
North Staffordshire is a growing and developing area seeking to attract new organisations and grow those already based in the area. To succeed, these organisations need a wide and varied workforce with a range of skills and experiences. Often the graduates we speak to are attracted to our larger neighbours Birmingham and Manchester. How do we compete with our 'glamourous' neighbours? How do we retain the talent coming from Keele and Staffordshire University? Is it an issue with our location or is it that today's graduates are seeking alternative careers outside of the sales arena?
A major survey (click here for the survey results) published this month showed that students graduating from Britain's top universities this summer have made a record number of job applications.
Having recently recruited graduate roles for clients in the area and from our own experiences we are not seeing this volume of applicants reflected in the area - what can we do as a region to attract the best and input to the growth and development we all want for the area?
Connect with me on LinkedIn or call our office on 01782 572700 to discuss further.