by Sellick Partnership | 22 December 2014
As professionals, we can always understand the use of social media and how beneficial it can be to job searching, networking and building a brand. It seems that the general public as a whole can also see this use which a large majority of people on at least one social media site.
Facebook has released their top 10 topics for 2014 as the year comes to a close.
There are a huge range of topics on the list and it seems that social media is used to discuss mainly current affairs and to air opinions. A lot of the issues centre around a political event, sports or charity. The top ranking topic was the Scottish independence which gained a whopping 3.3 million comments, posts and likes on the polling day itself and a huge 10 million in the five weeks running up to it.
The order of topics of Facebook top 10 is as follows:
- The Scottish independence referendum
- The ice bucket challenge
- The Brazil World Cup
- The race for the Premier League title
- The conflict in Gaza
- The death of Robin Williams
- Louis van Gaal taking over as manager of Manchester United
- Ebola virus outbreak
- Champions League final
- First World War centenary
However, when it comes to Twitter, the popularity inevitably lies with celebrities. The UK's most followed are:
- @Harry—Styles (22.8million)
- @OneDirection (21.5 million)
- @OfficialAdele (21.3 million)
- @Real—Liam—Payne (18.6 million)
- @Louis—Tomlinson (18 million)
- @EmWatson (15.4 million)
- @Zaynemalik (13.5 million)
- @Coldplay (13.5 million)
- @BBCBreaking (12.4 million)
- @EdSheeran (11.2 million)
In fact, the list above predominantly focuses on music stars, with the exception of Emma Watson and the BBC. With the addition of a news profile in the top followed accounts it does show that we are using Twitter to be kept up to date with the latest news and current affairs - this also follows on from the list of Facebook discussions.
This is definitely something to bear in mind when job searching too - using social media is a fantastic tool to keep up to date with the latest vacancies, changes and market trends.
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