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Challenges facing the Housing sector


by Claire Harrison | 11 July 2016

2016 has been, and will continue to be, a year of substantial change for the housing sector, as a number of key reforms based on the last general election have come into effect.

More than 150,000 people are employed in housing and property services across the UK, engaged to manage and service the five million homes owned by housing associations and local councils. Whilst local authorities have historically been the main employers of housing professionals, in recent years, the transfer of property to large-scale voluntary transfer (LSVT) organisations has meant that housing associations are now the main employer.

Housing functions are under huge pressure to work more efficiently, with increased demands and fewer resources. External factors including welfare reform, the lack of housing supply and the increasing gap between income and housing costs, are placing significant pressure on both housing organisations and tenants, resulting in the current push to identify cost saving initiatives, and recruit the people needed to implement these.

In April 2016, housing associations were forced to cut social housing rents by 1 per cent, and will continue to do so each year for the next four years, in an attempt to decrease the country’s housing benefit bill which constitutes around 14 per cent of welfare spending. This has a huge impact that could see housing associations’ rental income fall by 15 per cent, and the policy could lead to thousands of fewer homes being built, which will further impact the housing shortage.

In addition to this, the benefits cap which saw a reduction in the amount a family can receive in benefits in a year, has further created a need for cost saving within housing organisations. Tenant’s loss of income from the reduced benefit cap will first hit their housing benefit allowance, which is likely to result in increased arrears and many urban areas becoming unaffordable for large families.

Impact on recruitment
So how has this impacted recruitment in the housing sector? Currently there is a strong demand for housing professionals with solid strategic and commercial experience, who can dissect the way a service is run and implement changes to drive cost savings. Specifically in demand are policy officers, who are able to navigate and contend with the policy changes the government continues to implement.

Rent arrears roles are and always has been in huge demand, given it is the main source of income for housing associations and local authorities, with an immediate impact on the bottom line. We are seeing a marked increase in the demand for rental arrears officers who are skilled not only in rental arrears recovery, but also taking preventative measures such as educating tenants on how to avoid going into arrears moving forward. We are also witnessing an increase in demand for temporary and contract housing professionals, as a number of housing organisations internally restructure their teams to support policy changes. The results is an increased need for interims, from strategy to support level, whilst restructures are taking place.

Today’s housing candidate needs the ability to be effective in a quickly changing environment, possess commercial awareness and the ability to respond to challenging situations creatively. Due to cost cutting measures across the sector, candidates need to be aware that lower rates may be offered than previous years, and they may need to be more flexible. Interestingly, we are seeing a rise in clients and candidates using social media platforms like LinkedIn and social housing website forums to reach out to recruiters, reducing the reliance on the traditional method of job board advertising.

Sellick Partnership have identified and responded to the demand for housing professionals with the launch of a new Housing and Property Services division. Providing tailored housing recruitment solutions to housing associations, local authorities and charities, the team have a strong network of candidates from strong commercial backgrounds to support internal changes, assist with strategy and implement best practices.

For specialist guidance on how best to find you next role in Housing, contact me on 01332 542 580 or email housing@sellickpartnership.co.uk. Alternatively, view our latest housing roles.