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A look back at social media trends of 2015

Posted by
16 Dec 2015
We are in a world of social media. It is used for everything from spreading news to chatting with friends to even sending complaints to companies!

As 2016 is quickly approaching, I thought I’d take the opportunity to remind us of the biggest Twitter moments of 2015.

  • #JeSuisParis – the terror attacks in Paris has been named as the most talked about subject on Twitter this year. This includes the terror attacks in November as well as the attacks in January at the headquarters of magazine Charlie Hebdo.
  • Users took to using hashtags such as #JeSuisParis and #PrayForParis so show their solidarity and support for Parisians.
  • #BlackLivesMatter – this hashtag was used in the US-led movement by those expressing anger over a sequence of shootings involving the police and black citizens in Ferguson, Charleston and Baltimore.
  • #MarriageEquality & #LoveWins – this hashtag become popular following the legalisation of same sex marriages in Ireland and the US. This topic produced two hashtags, marriage equality to be third biggest moment and love wins which became trending on 26th June, after the US Supreme Court confirmed the legalisation.
  • #RefugeesWelcome – when refugees were fleeing the Middle East to Europe, in the midst of a debate on how to manage the situation, many used this hashtag as a sign of support.
  • #IStandWithAhmed – this was used to defend Texan teen Ahmed Mohammed who was arrested after the ticking homemade clock in his bag was mistaken for a bomb. Even Barack Obama tweeted about this topic – although refrained from using any hashtags.
  • #Election2015 – Twitter combined this biggest moment to include national elections in the UK, Canada and India.
  • #FifaWWC – perhaps somewhat unusually, this hashtag celebrated the women’s football World Cup making the tournament one of the greatest sporting events of the year.
  • #PlutoFlyBy – this was tweeted when Nasa’s spacecraft flew within 7750 miles of Pluto’s surface and captured close up images of the planet’s surface
  • #TheDress – as I am sure you can remember this optical illusion dress got 4.4 million tweets and divided opinions as it became Twitter’s ninth Biggest Moment.
  • Caitlyn Jenner – breaking the trend in more ways than one, Caitlyn gained a Guinness World Record for gaining a million followers in four hours and three minutes – a first on the social media site.

As we look back at the year’s most pivotal and controversial moments, Lewis Wiltshire (Twitter’s director of media partnerships) said “2015 has been another phenomenal year on Twitter. Across the world people have come together to celebrate, support one another, to show solidarity and of course to laugh”.

What are your predictions for next year’s biggest moments? I’d love to hear your thoughts in the comments below…
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