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Do you need to have a good online presence in the market?

Posted by
30 Nov 2015
Over the past decade the world of work has changed dramatically and the presence of ones own 'personal branding' needs to be looked at seriously as it is becoming more important than ever especially in this extremely competitive job's market.

Tom Peters who wrote 'The brand called you' states, "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

In a similar way that organisations have their own brand that consumers associate with, people will often create a perception of you and your brand as a result of the interactions you have with them both on and offline. Ultimately, it comes down to how you market your image, reputation and personality. 

Personal branding is incredibly powerful because it sends a clear, consistent message about who you are and what you have to offer. A strong, authentic personal brand helps you become known for what you're good at and sets you apart from everyone else, helping to position you as a niche expert. What's more, with a unique personal brand comes increased visibility which can bring you more speaking engagements, job opportunities and career progression.

Recruiters and management often state that they research candidates online ahead of interviews or potential progression within a company. What would your LinkedIn say about you? Would your Facebook grant you a senior management position? In a day and age where the digital world dominates, and your information is readily available to everyone in the market, you should maximise on the opportunities available to you to help develop your personal brand. 

Online and social media is one of the latest ways to improve and secure your reputation, but it should be used carefully. Choose the channels that you want to utilise and the message you want to communicate, then create the right message for that audience (for example, use LinkedIn to build your professional network). Use social media to enhance your image, build market recognition, boost your industry knowledge, leverage ideas and create conversations with people you may not otherwise interact with. In addition to Linkedin and Facebook there are a whole host of other channels that you need to understand and build, such as, Twitter, blogging and having a personal website.

Therefore the answer to the question of whether or not you need to have a good online personal branding in this current market is a definite and resounding 'YES'. However, there are many factors that you need to consider and so recently myself and other consultants here at Sellick Partnership have been presenting to a whole host of audiences on what you need to consider, create and manage on a continuous basis to enhance upon your personal branding and career opportunities.
 
If you would like further tips on how to enhance your online personal brand and improve your career prospects please contact me on 0161 834 1642 or email jonathan.moss@sellickpartnership.co.uk
Tagged In: Careers, Social Media
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