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How content marketing can benefit recruiters

Posted by
10 May 2018
Recruitment is a competitive and challenging profession. Every recruitment professional wants to attract the highest quality candidates for their clients, and as a result competition is fierce. In order to stay ahead of the competition recruitment professionals need to think of innovative ways to improve their personal brand and content marketing is an excellent way of doing this. Your personal brand is essential as it is this that clients and candidates will see and buy into when choosing what recruitment firm or Consultant to use. Recruitment professionals that have a positive personal brand are more likely to be successful than those that have a negative one. 

Effective content marketing has been proven to be one of the most powerful ways to attract new candidates. Providing your candidates and clients with relevant and engaging industry-related content is a highly effective way of attracting their attention. Here are some of the benefits you could enjoy by writing and sharing engaging content.

Good content generates more traffic
It can be difficult to attract your target audience without a very large marketing budget, and this is where content marketing can be highly cost effective. Candidates (and clients) will constantly be looking and reading engaging topical content on platforms such as LinkedIn, so this is the perfect way to get your name in front of them with little or no budget at all. If a potential client or candidate sees and reads your content they are much more likely to get in touch. 

Content keeps people engaged 
The more you share interesting content, the more exciting your network becomes for a potential candidate to browse and spend time on, for example LinkedIn. If you are regularly sharing content and engaging in conversation your profile is more likely to get noticed and will be more appealing to the candidates you are trying to attract. As a result, they will spend more time on your website and social networks, and become increasingly comfortable and familiar with them.  It is however important to not come across salesy when doing this. Ensure your content is offering something new, or will be useful to those reading it rather than simply trying to sell yourself and your services. 

Content can build relationships and trust 
Great content creates interaction and encourages conversation that generally results in better engagement and trust. Recruiters can use this to their advantage! If you can prove to your clients and candidates you know what you are talking about, you can engage in more conversations with them making them more likely to turn to you with their recruitment needs. 

Content can improve and boost your personal online brand
You can also use content to develop a strong online presence. Effective use of content marketing along with utilising social media and sharing your content can help you achieve a strong brand presence on various digital platforms. Engaging your readers with regular industry-related content is far more effective than traditional PR activities. If readers find your content useful then there is every chance that they will share this information with their network on social media websites like Twitter or LinkedIn, and more potential clients and candidates will hear about you and the work you do.

It is fair to say that content takes time, effort and commitment. But putting a plan in place and starting to create your own voice as a recruiter will greatly benefit you moving forward.
If you would like more information on how content could help you please feel free to get in touch by emailing me on michael.macfarlane@sellicpartnership.co.uk. Alternatively you can check out some more blogs from my colleagues by following the link below. Blog
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