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The true benefits of corporate giving

Posted by
15 Jul 2016
The true benefits of corporate givingOne of the great privileges of running a business is being able to give generously to community organisations and charitable causes. Since the establishment of Sellick Partnership in 2002, we have actively supported the communities our business operates in through charitable giving and voluntary work, and have so far raised upwards of £80,000 for good causes across the country. Within the UK we work with a number of regional and national charities including St Ann’s Hospice, The Lord’s Taverners, The Maria Hanson Foundation, Douglas Macmillan Hospice, Coffee 4 Craig, Teenage Cancer Trust and Macmillan Cancer Support.

Sellick Partnership: our Corporate Social Responsibility

At Sellick Partnership we pride ourselves on our ethics as a business, and strive to ensure they lie at the heart of everything we do. Our Corporate Social Responsibility (CSR) policy stems naturally from our core values – and we are passionate about how our business can make a real, positive difference to the environment and community around us. As a business owner I believe it’s extremely important to give back, and our CSR policy is set out to ensure that we have guidelines in place for our internal and external activities.

The Manchester Professionals’ Cricket League (MPCL), part of our external CSR programme, is a league founded and run by the team at Sellick Partnership. Over the last eight years the MPCL has supported Manchester’s St Ann’s Hospice and The Lord's Taverners, two charities close to my heart, whom I have forged strong relationships with. Charities and not-for-profit organisations such as these are constantly looking for funding to help accomplish their goals, and investing in them is not only the morally right thing to do – but it can also deliver huge benefits to you and your business.

Giving back is good for you

Businesses today are in an unrivalled position to help those less fortunate – not only by offering a great product or service, but also having the opportunity to collaborate with charitable and community organisations to help promote the ‘greater good’. It gives me an immense sense of pride when we are able to create new opportunities for people, help those in need, and strengthen our position as a supporting arm in the community.

A considerable benefit of supporting charitable and community organisations is the affect it can have on you. The act of helping others can create an improved sense of wellbeing, and simply by knowing you have contributed, whether that be your time or financially can give you an inimitable feeling of joy and self-worth. Altruistic behaviour has been linked scientifically to the release of endorphins in the brain, producing the positive feeling known as the ‘helper’s high’, activating regions of the brain associated with pleasure, social connection, and trust. Being happier in business will undeniably have a direct result on performance and success.

Science also supports this notion with various researchers reporting on a direct correlation between contributing to charity and reducing stress. We all look to find new, innovative ways to improve physical health and longevity and charitable giving could be a much cheaper, rewardable option.

Motivate your workforce

The respect gained by giving a helping hand to worthwhile causes is beyond compare, and increased visibility will go a long way in building and maintaining a well-rounded and motivated workforce. Human beings seem genetically programmed to help in the wake of tragedy, Take the recent tragic shootings in Orlando as an example. The ‘Go Fund Me’ campaign set up to help local hospitals and charities dealing with the aftermath currently stands at almost $7 million. This is a huge sum of money that has been mostly donated by strangers to all affected. The unforgivable act of hatred has mobilised communities and motivated people across the world to help in whatever way they can. It is this motivation to help, and desire to give back we should all draw upon every day in business. Not only to help our colleagues, but also to motivate and build morale in the workplace. I believe businesses that are a positive force in the community are held in much higher regard by their employees and peers.

It’s clear that charitable giving has significant benefits for any organisation, big or small, but that should not be the only reason to get involved. The mission Sellick Partnership operates from is ‘putting people first, to create the brightest future’ and Sellick Partnership will continue to support worthwhile causes, not only because it directly benefits the business, but because we have a moral obligation to support those in our community.

The Sellick Partnership team wishes the MPCL finalists the best of luck, and look forward to welcoming you all to our charity lunch in October.

To book please contact Anna Williamson on anna.williamson@sellickpartnership.co.uk or 0161 834 1642. You can also find out more about the worthwhile charities we support using the link below. Charitable Giving
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