Accessability Links

Does size matter?

Posted by
27 Nov 2014
Any weekly train commuter to Newcastle City Centre will have seen or possibly even walked into 'Lola's Coffee' probably the smallest coffee shop in the North East. The mastermind behind the coffee shop (which really is nothing more than a stand on the pavement) is located at the Old Ticket Office beside the train station.
The business owners have capitalized on the perfect location, a viable business idea and good tasting coffee - so I've heard because my preference is hot chocolate or tea. Their article in the Journal this month mentioned that they have already had two franchise interests in a week of trading, fantastic news for Joe and Tom.

This got me thinking. With all of the coffee shops in and outside of the train station which one is more memorable? A large corporate foreign firm selling branded coffee with average customer service? Or a personal shop with a unique selling point, and profits pumped back into the local economy? A small, simple but viable business idea can be as successful as its owner's vision.

The size of businesses really doesn't matter, the potential is limitless.  At first, all companies start small and gradually build on their success. Richard Branson didn't start day one as MD of a multi-billion pound firm, looking to do space tours for the general public. The idea in fact would have been inconceivable when he opened his first Virgin Records store in 1971. So why did Richard Branson become such a success considering that he dropped out of school at age 16?

Potentially Richard Branson's attitude and confidence had a big impact on his success? I recently took part in training whereby we had to identify characteristics of successful people and discovered that some factors people are simply born with, such as intelligence, but other factors can be determined by their attitude. His entrepreneurial projects were a result of a good idea, coupled with his attitude - he believed he could achieve and persued it. Branson is quite a character so perhaps he was born with some of the creative ideas and eccentricity he has. Let's face it, most people wouldn't dream of circling planet Earth in a hot air balloon, but he did.

Similarly, Sellick Partnership was very small compared to the successful firm we are now. Initially, Jo Sellick, Ray Wearing and Hannah Cottam collaborated and used their contacts and networking abilities to set up a small office. Over the years, more offices and specialisms have been introduced and today we have six offices nationwide, over 500 weekly contractors and over 60 staff members.

Jo Sellick, Richard Branson and Joe Meagher (owner of Lola's coffee) have all identified gaps in the market in niche areas and achieved success. You can't change the inherent nature you are born with, but simple attitude adjustments can make you more successful. Self belief and a positive attitude will make your day more successfull.

How can you change your attitude to be more successful today, tomorrow and in the future? Let us know your thoughts...
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