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The grandest Grand Départ ever?

Posted by
06 Jan 2015

Following on from my blog in July, about the preparations for the Tour de France, it seems I was wrong about our thoughts of the event. This week a report has been published about the 'Three Inspirational Days' and the economic impact holding the first three stages of the Tour de France in the UK had.


The preparations disappointed us here in the Leeds office but we still had a great day camping out from 6am on the start line for the Grand Départ! It seems that this overall enthusiasm was shared by the general public. It is reported that 3.3 million spectators were drawn to the region for the big event, with 2.3million people watching the race itself. This weekend of cycling was also reportedly worth an initial £102 million to the Yorkshire region.

 

This is split by nearly £88 million being spent by visitors, £7.5 million attributed to the Yorkshire Festival, £1.8 million from the teams, media and volunteers that followed the event and a further amount of just over £5 million from the Government spending on local supplied in Yorkshire. The overwhelming impact of direct visitor spending is detailed as below:


Although, some businesses had a mixed experience of the tour, with the scale of the disruption negatively affecting many companies across the region, this economic impact as been vast with the profile of Yorkshire around the world reaching a peak.

 
We enjoyed having the world's attention focused on Yorkshire, and it seems that this statistical evidence backs up Tour director Christian Prudhomme's quote of it being "the grandest Grand Départ” in the history of the race.


Did you attend the tour? What do you think the sporting highlights of 2014 were?

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