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Women in marketing

Posted by
10 Apr 2014
This week we were delighted to learn that Anna Gibbons, Corporate Communications Director at Sellick Partnership has been announced as a finalist in the Insider North West Young Professionals Awards, nominated for the Media and Marketing Award. The awards organised by Insider magazine recognise talented young professionals across a range of sectors including law, finance and manufacturing from across the regions business community.

The North West is a particularly vibrant region for media and marketing, with the BBC move to Salford in 2011 and a wealth of Manchester based digital marketing agencies clustered in an area famed for its creativity. And with the International Festival of Business taking place in Liverpool this year, the city has seen a wealth of investment and growth, attracting marketing talent to the area.

When looking at the shortlist for the Media and Marketing category it is interesting to see that it features only women. All other categories had representation from both genders. The 2013 Awards were also heavily female dominated, with just one male nominee, and the award was ultimately won by Clare Lydon from the design agency GT Create.

The industry is renowned for being female dominated, with roles attracting people excelling at English, with flair for creativity, commercial acumen, forward thinking and empathy for their audience. This year's Marketing Week Salary Survey 2014, polled 3000 people, 65% of which are female. Interestingly at L'Oreal, 80% of Marketing Directors are women and here at Sellick Partnership our marketing department is 90% female.

The Marketing Week salary survey, demonstrated that whilst females were financial leaders early on in their careers, men dominated in higher paid and more senior roles, earning £15,000 more per annum, with part-time working after child birth being cited as the main disparity in earnings.

So, what steps are being taken to support women in industry? PR Week launched a mentoring campaign for women this year, matching successful industry figures with fifteen new recruits who've demonstrated ambition and leadership. Beyond this a wide range of professional mentor schemes in the marketing sector exist.

The '30% Club' is a group campaigning for 30% female representation at board level in FTSE 100 companies by 2015. The campaign, backed by the government and opposition party, was launched in 2010 when board representation stood at 12.6%, this has risen to 20.4%. The campaign argues that greater female representation positively influences a company's culture and decision making.

In mainstream media The Guardian recently launched a 'Women in Leadership' microsite which offers articles and commentary for women in all sectors of business and each year The Times run an award recognising the 50 best employers of women, based on recruitment and retention of female talent. 

Anna Gibbons is a success story. Anna joined Sellick Partnership as Marketing Manager and established her department, the company brand and has been crucial in the growth and development of the business. As an SME recruiter, Sellick Partnership stands out from its competitors, by delivering a single, unified message through its marketing channels, brand and its people - passionate, respected, engaging.

Anna was promoted to Corporate Communications Director and joined the Senior Management Team in 2013, having been with the business for seven years. Details of the Insider Awards and the finalists can be found at www.insidermedia.com/northwest-young-professionals-awards 
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