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Establishing your online profile

Ensuring your online profile is a positive reflection of you is essential when looking for a new job and building your career and reputation in your chosen sector. Social media platforms such as LinkedIn and Twitter can be used to your advantage, so it is important to know how to leverage these platforms throughout the recruitment process and your career. Here are our tips on establishing your online profile and using it to your advantage!

In a rush? Why not download our guide to establishing your online profile here

Your online presence is not only intrinsic to your personal brand, but also plays an essential role in your search for a new job and overall career progression. Employers and recruiters will usually research potential candidates before inviting them to an interview, and they can find out a lot about a potential candidate from sites such as Facebook, LinkedIn and Twitter. These sites also allow you to showcase your personal brand and provide you with the opportunity to stand out from the crowd by showing off your expertise and personality.

With social media channels now readily available, it is crucial to set up your online profile. Here is a list of the top sites that you may want to consider joining.


We highly recommend using LinkedIn – with more than 500 million users, this social platform is the world’s largest professional network. If used correctly, you can connect with other business professionals and groups, as well as follow updates from employers, brands and influential business owners. From a recruiter’s perspective, this is a popular network to headhunt individuals for specific roles, so promoting a strong profile is more likely to get you noticed, and makes it easier for recruitment professionals and hiring managers to contact you regarding roles that you are suitable for.

It is important to remember that your profile reflects your CV, but it can be less formal. Do not be afraid to tailor your profile to include detail; state your job title and specifications, contact details and upload a clear and appropriate picture of yourself.

To take full advantage of this site it is important to create a strong profile that generates a high volume of traffic so your name can be easily found if searched in Google. You can do this through keyword placement and fully optimising your profile. For more tips on this check out our handy LinkedIn Guide or this blog on the Top tips to showcase your LinkedIn Profile.​


It is reported that around 50 million tweets are sent every day on Twitter, so getting noticed on this platform can be incredibly challenging. That being said, it is a great way of strengthening your online brand, showcasing your viewpoint on important situations and networking with business professionals. With such constant communication, Twitter has become an excellent tool for both businesses and individuals looking to raise their profile.

Twitter is similar to blogging, but users have to get their message across in 280 characters or less. Once you send a ‘tweet’ into your news feed, your followers will be able to instantly view it, retweet, favourite it or reply. By using the ‘@’ symbol users can instantly interact and network with others, providing the opportunity to continuously promote your professional brand. However, it is important to remember that your tweet’s lifespan will only be around 18 minutes unless it gets engagement, so make it interesting if you want to get noticed.

It is important to remember that Tweets CANNOT be edited, so make sure it is correct the first time around.

Twitter is also an excellent and efficient platform to conduct your job search. By following the industry, companies and brands you are interested in, you are more likely to build a strong relationship network. Furthermore, more companies are establishing separate Twitter accounts purely for internal recruitment providing you with first-hand updates and behind the scenes insights.

You should try and convey both your personality and professional opinion in your tweets. Do not jeopardise your image by tweeting something others could take offence to – first impressions are just as important online as they are in real life.


Facebook is still one of the world’s biggest and most used social network with an estimated 2.27 billion monthly active users. For this reason it is still a popular choice for people (and businesses). Most people will utilise their Facebook page for personal reasons, rather than their professional life, but it is important that you consider what you are putting on it.

If your Facebook profile is set to private, you do not have to worry as much, but if you want your profile to be public please be aware of posting anything that may be deemed inappropriate. Your Facebook page will often be one of the first places a perspective employer will look, so offensive or inappropriate content may put them off before you even get a chance to meet them.

That being said, Facebook can still be a useful tool for you and your job search. Use it to get a feeling of the company you are working for, and you may pick up some information that will really help you later in the recruitment process.


One of the lesser known social media sites, however if you favour images and videos over written content, it might be worth setting up a Pinterest account. This particular social network has become increasingly popular, especially if integrated with other online platforms. Users can display visual boards of their interests to include imagery, websites and blogs to grab the attention of their followers and any potential hiring managers.

Pinterest provides an excellent way of demonstrating your passion for your industry outside of your work environment – creating ‘boards’ that relate to your expertise will emphasise your knowledge of the industry, adding to your professional brand.

How to promote your profile

To build a strong online presence it is important to promote your profile, whether this is through your CV, covering letter, business card or email signature.

Establishing your online presence further

If you have created your chosen profiles, but are looking to establish yourself as an expert within your field, then you should concentrate on writing content. Within a short space of time, you can build a reputable name within online communities by writing and sharing relevant articles about your business expertise. LinkedIn is a great platform for sharing content. There are also many online editors that will be keen to publish brand new content via guest blogs, or you could publish and share your opinions via sites such as www.wordpress.com or www.blogger.com.

Whatever route you decide to take to establish your online presence, it is important to put a strategy in place in order to build up a reputable authority. Before choosing a social media network, think about what you want to achieve and how much time you have to commit to establishing your presence.

What next?...

For more tips on establishing your online brand or if you would like help setting up your LinkedIn profile please check out our handy Candidate Resources section, or download our guide to establishing your online profile here. Or if you think your online profile is ready, head over to our jobs page and search our latest roles

Alternatively you can get in touch with one of our expert Consultants today to discuss your options by calling 0161 834 1642.