by Rachel Smith | 11 June 2015
The last few months have seen a hive of activity in the build up to and following the general election which took place on 7th May. Something that surprised me was some of comments and pictures I saw posted over social media by people I know regarding their viewpoints, not necessarily for the party they supported, but more so for those that they didn't support. Personally I found some of it quite vicious and I was rather taken aback at their behaviour. This led me to rethink about the importance of our online presence and how it is perceived by others.
Whilst I'm all for people showing passion, having freedom of speech, airing opinions and fighting for a cause that they believe in, it is important to remember to think about what you are writing. After all any post or comment is telling others about "you” and you need to think what impression this gives and what this says about you. The written word sometimes put in a moment of anger or frustration can have repercussions.
Social media and online presence is extremely popular nowadays, and I think it is important to highlight that you really do think about what you are writing in your status, the language and tone you use, what pictures you post and what you share or like. We all have subjects that we agree or disagree with and of course it is your personal choice to put whatever you wish to however it is worth thinking about whether this could come back to bite you at some point in the future. You can always delete posts however it may be too late and the damage may already be done.
Social media is an excellent tool in many ways and your online presence is an important part of who you are and part of your "brand”. Employers and recruiters may well research candidates before shortlisting and selecting for interview and this may well include looking online. With this in mind is it worth you reviewing what your online presence says about you. It really can make all the difference.
What do you do to ensure your online presence aligns with your personal brand? I'd love to hear your thoughts in the comments below...