by Michael Macfarlane | 21 March 2018
We have recently advertised for a new Events & Marketing Assistant to join the marketing team here at Sellick Partnership which has already had a huge number of applications. It has made me think about just how popular marketing is as a profession, both in-house and agency side. Content, social media PR and paid advertising are all continuing to grow at an alarming rate according to Upskilled. This will be partly down to the fact that businesses across the country are growing, but I also believe people are choosing marketing because of its widespread appeal. I believe this widespread appeal is mainly down to the vast number of opportunities to specialise in certain areas that ranges from market research and direct marketing to public relations, content and events.
Here is why I love working in marketing and what I think are the top reasons why it is an increasingly popular profession.
You get to connect with lots of different people
At its core, marketing is about getting your message through to people and convincing them to buy your product or service. As a result marketing requires constant communication with people and, as a marketer, you need to find innovative ways to engage your audience. To be a truly effective marketer, you need to be able to put yourself in someone else’s shoes and understand how they think and feel and I believe this is a very attractive aspect of the role! Marketing is a very collaborative profession and involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you are a people person. If you love collaborating with others, a marketing career could be just what you are after.
There are excellent opportunities for progression
There are two main areas for marketers: the client side and the agency side. The client side involves working in the marketing department of a business. Agency work means working for a business (agency) that provides marketing services to other businesses, and doing their marketing for them.
Whatever the route you take you will usually start at junior level and will generally be helping out with different entry level tasks such as updating CRM systems, writing or amending content and helping facilitate events. The next step up might be to become a marketing coordinator. Above that you can have marketing executives, senior team members and heads of department. Marketing is a growing industry, so whatever route you take there will be excellent progression opportunities – if you have got the talent and drive to succeed.
You have so many tools at your disposal
Marketers today have so many tools at their disposal. From mobile apps to online advertising, search engine optimisation, PR, blogs, email marketing and branding. All of these form part of the marketing landscape in 2018. This means organisations have a huge number avenues through which messages can be delivered making the profession more exciting than ever before. All of these opportunities mean that on top of being creative, you will have the opportunity to learn about a huge array of topics and use your creativeness to utilise all the available media and technologies. These are exciting times, with almost limitless possibilities. The challenges, and the rewards, have never been greater. It certainly makes for a more eclectic approach than the old days of billboards, radio and TV advertising.
It is one of the most creative industries out there
Marketing messages need to be constantly refreshed, renewed and transformed in order to be noticed. You have to continually work at new ways to approach a problem and think outside the box. Few jobs rely on creativity and innovation the way marketing does, making it a dynamic and exciting career. As a marketer you can apply your creativity in all sorts of ways – from developing big-picture marketing strategies to the details of what information to write in a blog post. Each aspect of the role is as important as the last and when it all works and a campaign or idea is a huge success there is no better feeling.
The possibilities are endless
Boundaries are pushed each and every day within marketing, which leads to some of the most successful campaigns that dominate headlines, TV screens and social media channels. As a marketer you will have the opportunity to make your own mark, carve your own path, and make this your success.
Do you like the sound of a career in marketing? To be considered for a role in the marketing team here at Sellick Partnership send your CV over to Senior Marketing Manager Anna Williamson at email@example.com. Alternatively, you can check out all of our internal vacancies here.