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How to create the perfect website - part 1: It is all in the planning

by Volcanic | 21 September 2018

Building a great website is the single biggest thing you can do for your recruitment business. Practically everyone starts their job search online and your website is your first port of call. 

At Sellick Partnership, we take great pride in creating an outstanding user experience at every touchpoint with our business. And our website is no exception. We worked in close partnership with Volcanic’s experienced project management team to create the perfect recruitment website for our business.

It has been a great journey, and we have all taken away key learnings from the process. In this first in their series of guest blog posts, Volcanic tell us their must-haves to help your website project get off to a good start. Before you rush excitedly into building your shiny new site, follow these steps to make your plan work for you.

1 Get buy-in from the top

Keep your leadership team involved at critical stages throughout the project. No one likes surprises – at least not in a professional context – and getting buy-in from the outset from the ultimate decision-maker on the functionality and look of your website will pay dividends as the project unfolds.

2 Think outside your business

It is really common for people to approach their website from the point of view of their own business. Telling the visitor about yourself is not your goal here. If you are not speaking to them immediately, you will lose them.

The most important thing you can do is to put yourself in the shoes of your user. Pinpoint who your audience is, what makes them tick, and create a site for them – one that is not about you and your company, but is all about their needs.

3 Decide what success looks like

First of all, decide what you want your website to achieve. What is the single most important message your visitor can take away. Define your KPIs so you are working to set targets from the outset - it might sound obvious but aligning with your website supplier on the brief before the project starts is one of the most important things to get right.

Take care in over planning – never let your brief stifle a great design concept – but do not leave it too open or you may not agree with the results.

4 Define your user experience

What is critical here is to balance functionality with design – first and foremost, your website must be designed with the user experience in mind. Take inspiration from other websites you love, not necessarily in recruitment.

5 Trust your recruitment technology provider

Whether you are completely new to the process of creating a website and it all feels a little daunting - or whether you have years of experience, you will have plenty of great ideas to bring to the table.

And trust your website provider – they have years of experience in recruitment website design and know how to make things work while keeping to your brief.

Check back in for the next in this blog series, which looks at your design and content strategy to make the most of key opportunities.

If you would like advice from Volcanic on any aspect of recruitment technology, get in touch – they would love to help.